Company Profile
Our Vision (What we want to be)
To build an iconic brand by 2012 as a multi-niched Steel and Metals processor and distributor, that continually creates new and better ways of winning business and customers.

Our Mission (Why we exist)
To Build (our company and our people), to Serve (our people and our customers), and to Deliver (our financial results and strategic goals).
Our Leadership brand
Leaders in our company develop a reputation for delivering more value to stakeholders, than leaders in other companies do, and in a manner consistent with the company’s mission and brand identity.
Our current Brand Promise
To be “Earth’s Fastest Steel Company.”
And known to be a brand that continually creates new and better ways of winning business and customers, in this context of “owning” Speed in our industry.
Our Values (What we believe in and how we will behave)
We value…
All Speed Merchants being Authentically Empowered
Through…
Speed at our very essence.
An enabling environment where we continually learn and grow
An intrepreneurial spirit
And making a difference in a world without boundaries
Our Purpose (Our meaning in life)
In delivering our Mission, we are able to make available significantly better carreer and life opportunities for our Speed Merchants, and provide a more fulfilling and rewarding life for all our stakeholders, families and our communities.
Our Unfair Advantage
Call us and discover it for yourself
BBBEE
Ubuntu
”Umuntu ngumuntu ngabantu” (Zulu) or “Motho ke motho ka batho” (Sotho), translates as “a person is a person through other persons,” and is a time honoured African proverb, which is the central idea of Ubuntu way of life.
We are proud of our empowerment credentials, and this is in line with the meaningful empowerment of our people, and in appreciation for their ongoing loyalty and support. Together with our company’s impressive performance in the other areas of community responsibility; transfer of skills and management of ‘PDI’s, a 10% wealth creating staff trust held by our total staff compliment, earns our company a total of 65 points in terms of the BBBEE scorecard.
Ongoing training is provided for all staff, in their respective languages, to allow everyone to understand the trust’s rules, appreciate its intrinsic value, and to exercise their rights as bona-fide stakeholders of Sovereign Steel.
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| Section 51 Manual |
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